About Us

Efficient initiatives formed from a number of great Victorian businesses dedicated to helping people to reduce their energy consumption while making their homes and businesses more comfortable.

Our key skills are in analysis, reporting, design and project management, as well as operations and maintenance, combined with a deep knowledge of the industries in which we work.

While we have relationships with a number of fantastic suppliers in the various sectors, we are independent of them and implementing through those suppliers is not a requirement.

Audit, Implementation and Advisory Team


Lyn Beinat


Maurice Beinat


Stephen Pepper



Rowan Doyle, Managing Director


Mark Smith


Rowan Doyle

rowan-doyleRowan is a mechanical engineer with postgraduate qualifications in Thermo-dynamics (CPGS, Cantab) and management (MBA, Deakin).
He worked for BHP Billiton in a variety of roles in Australia and overseas, including: Engineering, Operations, Project development, IT, and Health, Safety and Environment - designing and deploying world leading global systems in Safety, Health and Environmental monitoring.
After BHP Billiton, Rowan helped to form SREC, a leading Australian Commercial renewable energy developer.
At SREC he designed and implemented solar PV systems for schools, wineries, concrete plants and farms, but was passionate about the need to reduce consumption before sizing a PV system to produce the best cost and energy outcome for clients.  This led him to forming Efficient Initiatives - a company aiming to help clients optimise cost, comfort and climate outcomes through reducing energy demand. 

Mark Smith

mark-smithMark Smith delivers and facilitates effective and practical energy audits and management plans, GHG reduction strategies and Sustainability Management plans.
He has developed personal, professional and motivational skills towards keynote speaking, group facilitation and training and sustainability advocacy.
Prior to his dedication to Sustainability, he has an extensive history in sales and marketing in representative, state and national management positions.
Mark was a key consultant in the school audit components for SETS.

Lyn Beinat

lyn-beinatDrawing on her background in global programme and project management in Australia, UK, Europe and the US, Lyn provides practical, business benefit driven projects for clients.
As the CEO of ecoMaster, Lyn achieved many firsts in the industry. This includes winning the HIA GreenSmart Professional of the Year Award presented in Parliament House in 2009; the first energy efficiency retrofit professional to receive a National award from an industry peak body in Australia.
Lyn has worked in an honorary capacity on industry working committees, research projects with educational institutions and NFP Boards to develop and promote the sustainability industry.
Lyn holds a Bachelor of Applied Science (UTS).

Maurice Beinat

maurice-beinatMaurice's knowledge of 'green retrofit' and 'energy efficiency' is unsurpassed, based on the experience of retrofitting thousands of Victorian homes, businesses and government buildings.
Maurice is a spokesperson for the industry, often speaking at Sustainability Events at a local, state and national level. He is regularly sought after for interviews by the media.
At ecoMaster, Maurice directs the unique Research and Development Program that produced new and innovative products for the energy efficiency industry.
Maurice's work was recognised as a Top 20 Finalist in the Bendigo Inventor of the Year awards in 2011.

Stephen Pepper

stephen-pepperStephen Pepper's involvement with solar hot water started when he built his own solar hot water panel whilst building his own home 36 years ago.
Insolar was founded in 2003 when government incentives started to have an impact in raising awareness of renewable energy's ability to lower energy costs in both domestic and commercial applications.
Stephen is a very well known and respected figure in the solar hot water industry. His depth and breadth of knowledge in solar hot water makes him one of the most experienced individuals in the industry.